Across the country, vampires have “come out of the coffin” following the invention of mass-produced synthetic blood. In Louisiana, Sookie Stack house, a waitress with telepathic abilities, falls under the spell of sexy, 173-year-old vampire Bill Compton whose thoughts she can’t read. After saving Bill from the Rat trays, a pair of ruthless “vampire drainers”, Sookie tests the limits of Bill’ s gratitude when the two are left alone in the dark. Meanwhile, Sookie’ s best friend Tara goes to work for Sam merlette at his bar and grill, while Sookie’ s roguish brother Jason finds himself in hot water when a “fang-banger” with whom he’s been intimate meets a tragic end.
One of the barmaids from Merlotte's is murdered and all signs point to Jason as her killer. Also evident is the fact that she had been around vampires, and Sookie knows just where to go to find out who the girl had been with. Bill introduces Sookie to Fangtasia, the biggest vampire bar in Shreveport, and Eric, the oldest vampire in Shreveport. Her search could lead her into territory she never thought she'd cover.
Bill wins over Adele's church group with his vivid recollections from the Civil War; Sam reveals his feelings to Sookie; Jason gives vampire blood another shot with the help of Lafayette, and hurts Tara in the process.
Sookie seeks refuge from her friends' and neighbors' inner voices; Jason wrestles with withdrawal symptoms; Tara's mother needs her help; Sam and Tara make a connection.
Sookie's painful childhood revelation spurs Bill into action; Tara agrees to pay for an exorcism for Lettie Mae; Jason travels to Fangtasia in search of V juice.
Sookie tries to hold herself together in the wake of another possible tragedy; Tara lashes out at Sookie and Sam; Amy charms the crowd at Merlotte's.
Bill must pay a steep price for protecting Sookie; Jason and Amy break a taboo; Tara consults with Miss Jeanette about exorcising her inner demon; Bill enlists an unlikely bodyguard.
Sam shares a secret with Sookie; Lettie Mae and Tara celebrate; Jason and Amy debate what to do with Eddie; Bill faces a harsh penalty.
Sookie and Sam investigate her most recent vision; Jason helps clean up Amy's mess; Tara becomes angry with Lettie Mae; Lafayette visits a senator.
Sookie finds a link to the string of killings in Bon Temps; Tara wants to make the most of her second chance; Jason finds a new calling; Bill tempts fate; Sam is upset by an encounter with an old acquaintance.
A shocking murder outside Merlotte's has Bon Temps reeling. Meanwhile, Sookie's relationship with Bill is tested when she learns about Jessica, and of his involvement in her uncle's death. Sam recalls a shape-shifting encounter he had with Maryann as a 17-year-old. Jason gets a sudden windfall that allows him to pay for a leadership retreat with the Fellowship of the Sun. Two adversaries find themselves sharing a mysterious dungeon and, possibly, the same fate.
Sookie is forced to babysits Jessica, as well as the romantic inconveniences the teen vampire's presence creates. At the Light of Day leadership conference, Jason makes an impression on its ambitious leaders, Steve and Sarah Newlin. While one of his fellow campers, Amanda Jane with her band, the God Rockets, livens the spirits at camp with their hit single, Jesus Asked Me Out Today. Maryann casts her spell on Merlotte's patrons.
Bill and Eric team up to save Sookie from a mysterious creature. Jason has second thoughts about the Light of Day retreat anti-vampire agenda, but Sarah and Steve counter his doubts with flattery and promises. Sam leaves town after alienating everyone. Jessica heads over to Merlotte's, where a smitten Hoyt falls for her. Tara is attracted to Eggs but is rudely interrupted by a fog.
A wounded Eric plays Sookie for a sucker, to Bill’s dismay, and ends up getting inside her head. Later, Sookie and Jason bond over their recent adventures. Blaming Eggs for Tara’s bruises and bizarre behavior, Lafayette and Lettie Mae try to figure out a way to pry their kin from Maryann’s clutches. Hoyt defends his relationship with Jessica to Maxine, to no avail. Jailed by Bud along with a group of Bon Temps revelers, Sam looks for a way to escape and avoid capture by an increasingly obsessed Maryann. In Dallas, Eric and the vampires defend their recent actions to Nan Flanagan and are shocked when Godric decides to take the fall for their PR disaster.
Sookie, Bill and Jason return to a Bon Temps turned upside down by Maryann. Lured to Merlotte’s by Arlene, Sam and Andy find cold comfort in their refuge from a group of bloodthirsty revelers. Bill discovers that traditional vampire techniques don’t work on Maryann; Hoyt and Jessica try to keep a lid on Maxine’s madness; and Sookie tries to push through the darkness consuming Tara. With all hell breaking loose, Jason takes the bull by the horns to rescue Sam, at least for the moment.
With the crisis in Bon Temps careening out of control, Bill seeks out the advice of Sophie-Anne, the Vampire Queen of Louisiana, but must exercise patience before she gives him critical information. Meanwhile, Sookie and Lafayette find that protecting Tara from herself is more difficult than they anticipated; a desperate Sam turns to an unlikely source for assistance; and Jessica tests Hoyt’s allegiance to Maxine.
Bon Temps reaches a fever pitch as Maryann prepares for her ultimate bestial sacrifice, conscripting Sookie to be Maid of Honor at the bloody nuptials. Meanwhile, Sophie-Anne warns Eric to keep the lid on Bill's inquisitiveness; Jason leads Andy into the heroic abyss; and Hoyt struggles with Maxine's endless stream of insults. Deliberating on what may be his final move to save Sookie and the town, Sam places his trust, and his life, in a most unlikely ally
Sookie joins Alcide at a raucous engagement party for his former fiancee. Bill "procures" dinner for Russell and Lorena. Sam brokers a deal with Tommy and his parents. Andy gets a promotion and draws Jason's attention. Arlene is irked by Jessica's arrival at Merlotte's. Eric is given a deadline to locate Bill. Franklin takes Tara on a road trip.
Alcide and Sookie turn to an alpha-wolf "packmaster" for advice on how to deal with Russell's minions. Tara considers a proposal from Franklin, who's completed his mission for Russell; Joe Lee breaks his promise to Sam and Tommy; Lafayette learns the meaning of patience from Jesus, his mother's orderly; Jason meets his match in a mysterious girl named Crystal. An heirloom reminds Eric of his past and his ongoing thirst for vengeance.
Spurned by Eric, Sookie fears the worst for Bill, whose fate now lies in Lorena's hands. Fueled by a night of bloody passion, Tara executes a desperate plan to stave off Franklin's advances. In Bon Temps, Tommy finds it difficult to leave the family nest; Jessica gets her fix from a Merlotte's customer; and Jason's romance with Crystal hits a snag, as does Lafayette's with Jesus. After revealing his master plan to Eric, Russell pays a visit to Louisiana in order to start executing it.
Sookie's attempt to rescue Bill has unforseen consequences. Meanwhile, Jason seeks the truth about Crystal. Sam must step in when Tommy gets involved in a dog fighting ring, all thanks to Melinda and Joe Lee's quest for money. Eric figures out how to get the information he wants from Sophie-Anne. Debbie plans to get even with Alcide while Russell ignores the Magister.
While Sookie must rethink her relationship with Bill, he reconciles with Jessica. As Russell decides what he's going to do next, Sophie-Anne relocates her residence. Jason offers a challenge to save Crystal while Ruby Jean pays Lafayette a surprise visit. A new waitress starts at Merlotte. Eric's allegiance to Russell is proven. Alcide's family emergency puts Sookie in a vulnerable position.
The Vampire Rights Amendment is close to being ratified so Nan confronts Eric at Fangtasia about the whereabouts of the Magister. Russell vows revenge against all his vampire and human adversaries. Bill discovers the truth about Sookie's true identity. Unexpected help arrives as Jason goes up against Felton and Calvin. Arlene is overcome by a sense of futility about her future while Tara meets up with a new ally and with someone who caused her pain in the past. Sookie meets a new family member. Hoyt addresses his real feelings head on.
Sookie is warned about the dangers she will have to deal with. Dark memories surface for Sam. Arlene must ask Holly for help while Jason faces unexpected dealings with Tara and Crystal. Jesus' interest in V's qualities is aroused. Arlene seeks out Holly for help. Russell vows to inflict punishment on his enemies. After precautions, Eric satisfies a wish.
Bill wants to earn back Sookie's trust but once again brings her close to danger. Eric tempts Russell with "ultimate vampire dream". Jason tries to comprehend what he's learned about Crystal. Sam alienates everyone but Tara. Jessica and Hoyt take their romance up a notch. Lafayette struggles with new demons.
Sookie journeys away from Bon Temps; Eric and Bill try to win back the human public; Jason learns that no good deed goes unpunished; Tara finds refuge in close quarters; Sam bonds with his own; Hoyt and Jessica debate the dinner menu; Jesus urges Lafayette to join a coven; and Terry tries to alleviate Arlene’s fears about the baby.
Sookie adjusts to Bon Temps' new realities; Bill reveals pieces of his past; Eric crashes a witches' meeting; Jason gets his wounds licked; Andy struggles with his addiction; Sam learns of Luna's special talents; Jessica satisfies her blood cravings; and Arlene witnesses strange behavior from her family.
Sookie makes a deal with Eric and reconnects with Alcide; Bill punishes an errant vampire and counsels a guilt-ridden Jessica; Jason is cast as a reluctant savior; Tommy eyes a scam and alienates Sam; Marnie flexes her newfound powers; Pam delivers an ultimatum to Lafayette, Tara and Jesus; Eric spoils Sookie's faerie reunion.
With Marnie empowered by spirits of the dead, Bill issues an unpopular order to save vampires from the light. Eric embraces his amnesia; Luna discovers Sam’s not the man she thought he was; Lafayette expands his consciousness; Pam gets a body peel; Andy’s date with Holly doesn’t go as planned; Jessica has doubts about her future with Hoyt; Alcide and Debbie join a new pack.
Sookie tries to figure out how to fit both Bill and Eric into her life. Lafayette needs Jesus' help to rid him of the spirit that has taken over. Alcide is called upon by Marcus to help render assistance. Opposing ideas bring Bill into direct conflict with Nan. Marnie secretly plans out the strategy for her next step against the vampires in spite of Tara and Holly's apprehension about the outcome.
Bill needs Sookie to use her powers which results in breaking a spell. Jessica is implored to glamour Jason. Terry tries to help Andy with an intervention. Alcide reassesses his loyalties. Bill organizes the vampires to attack Marnie's Moon Goddess Emporium while Jesus, Lafayette, Sookie and Jason attempt to free Tara and Holly.