Ihara is a housewife who's good at being frugal. While doing housework, she happens to glance at a supermarket ad for beef on sale. She wants that beef to make real sukiyaki and not the usual pork sukiyaki for her family, and speeds on her bicycle to get there ahead of her neighbors. Taking a side road shortcut, a poster with a woman in a kimono advertising an exhibition sale catches her eye and she falls down the steps.