From PBS Frontline (USA). The aggressive marketing of dangerously potent and addictive opioids by pharmaceutical companies has driven an alarming rise in global drug addiction and death. America has been at the epicentre of this epidemic. Insys Therapeutics was a multi-million-dollar pharmaceutical company which made a fortune from one such drug. Up to one hundred times stronger than morphine, the fentanyl-based painkiller promised fast and effective relief from the most acute pain. Instead of helping those in need, the drug fuelled America's devastating opioid epidemic in the shameless pursuit of profit. Now the lengths this company went to in order to increase its sales have been exposed.