As Japan's pet market expands, the number of abandoned cats and dogs is also increasing. Sadly, this means many animals must be euthanized. One startup is working to help save these animals by providing them homes in pet cafes and creating unique "kitty condos" which are rental apartments that come with an in-house cat that all residents can enjoy. Another company is working to help dog owners to keep their older pets happy and healthy as long as possible by providing a wide range of goods and services specifically made for aging canines. This episode shows how taking better care of animals can not only be good for business, but good for society.