Despite half of all Japanese women now working outside of the home, many are still left with the burden of doing most or all the housework. However, recently, things are starting to change. One company is trying to help married men to be able to share more in household duties by offering video cooking courses specifically geared towards them. Another business has created a new website where housewives can earn money by offering their knowledge and skills to help busy dual income families. This episode shows how new business models are helping to end old stereotypes as Japan looks to free working wives from the unfair expectation that housework is only for women.