Producing's New Voices

Injecting new energy and a new perspective into both commercial and not for profit theatre was among the topics discussed by our panel of producers - Patrick Catullo, Eric Falkenstein, Jenny Gersten and Jill Furman Willis. They also talked about the role mentors' played in their development as producers; where they find new material; how they find investors for their shows; the need to be creative in selling tickets during tough economic times; using new media to promote their shows and to reach new audiences; the responsibility they feel to bring new writing voices into the theatre; and the risks they're willing to take to bring new and different material to the stage. Gordon Cox moderates.