First and Loudest: The Marketing of Broadway

John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand. Gordon Cox moderates.