The Publicists' World

Super-Publicists Adrian Bryan-Brown and Rick Miramontez talk with moderator Thomas Schumacher about the new world of theatre publicity as it relates to social media; whether or not there's such a thing as "bad" publicity; handling negative stories; shaping stories for the press and potential audiences; the value of using quotes in advertising; and critics and the preview process; and how audiences are influenced by social media and traditional reviews.