The Hard Sell

If animals don't advertise their sexuality through strength, they have to find other selling points. And millions do. The natural world is full of shameless self promoters using sexual signals which work on every level, and attack every sense. In the Hard Sell meet some hardened campaigners who use every trick in the book to get what they want. From Mormon crickets who offer bogus meals of sperm, to beetles who advertise their sexual availability with elephant dung, to lemurs that rely on the allure of homemade stink bombs. It's a steamy look at the currency of sex in the wild, and how sex is marketed, bartered, and sometimes even bought.