Chief Executive Ian Wakelin goes undercover in Biffa, the waste and recycling company. Biffa has been finding it increasingly difficult to turn muck into brass in these tough economic times. With debts in excess of a billion pounds when he joined, Ian's been wholly focused on restoring the company's flagging fortunes. Determined to maximise profits and pay back the company's remaining debts, he heads to the front line in search of ways to balance the books. After mucking in with his hard-pressed staff, and working in challenging conditions, Ian discovers that some feel they've been overlooked and dumped at the tip. But it's not just hard physical graft, as tears and trauma come to the fore. It's an experience that forces Ian to question whether the company's people should be his main concern and not its numbers.