Company director William Reeve goes undercover on the shop floor of multi-million-pound gaming business Paddy Power. Famed for guerilla advertising and high profile ad campaigns, Paddy Power has grown from humble Irish origins to take on the big boys of British gaming. But when William goes undercover he unearths some shocking staff attitudes to punters. And when he's moved by a team rocked by repeated armed robberies, and a customer service agent dealing with racial abuse and suicide threats at work, William is forced to consider whether Paddy Power have more to worry about than just their customers.