Andrew Withers, boss of Southern Fried Chicken, goes undercover in his fast food franchise, and is shocked by what he discovers about the standards, staff, food and customers. Southern Fried Chicken was started by Andrew's father back in the 1960s and now has outlets across the UK. Andrew feels passionately that the SFC brand in the UK is in need of an overhaul, and feels himself at odds with the carefully constructed image he has spent years developing for the brand in 70 countries overseas. In the UK, SFC is associated with post-pub late night binge eats rather than seen as a family restaurant. Andrew spends time behind the counter to find out why the company's 200 UK franchises aren't living up to his expectations. Can he get his business back on track?