For nearly 20 years, T&T Supermarket Inc dominated sales, but now, the competition is heating up with more and more companies fighting it out for the dollars consumers are spending on ethnic food. Executive Director, Strategy & Operations Tina Lee goes undercover, struggling to bake Asian delicacies and wrestling with live seafood, in order to secretly search for ways to attract more customers to Canada's largest Asian supermarket chain. While working undercover, the first time mom-to-be discovers her employees offer food for thought and a fresh perspective.