Cathy and Helen change their business name to Sod and made profits. Peter notices that Elizabeth’s product is already for sale by another company and she names it “Fruka”. Tom shows Peter his mock-up for the newspaper and Peter doesn’t like it.
Peter Jones gives the budding entrepreneurs tasks relating to their individual businesses - with the promise that he will match any profit they make. Lauren jets off to China to talk to potential suppliers of real hair, while environmentalist Justin struggles to keep afloat without his family's support. The contestants are also surprised to learn they will be attending a press launch.
Peter Jones needs to go away on business, so appoints one of the five remaining tycoons as his deputy to keep things ticking over - and it isn't long before the sparks are flying. Meanwhile, Iain strips off for the Press, Justin approaches a leading supermarket about stocking his carrier-bag holder and Elizabeth has a big problem - having finally decided on a name for her vodka drink, the bottles arrive with the wrong labels.
The would-be tycoons feel the pressure as they struggle to meet their demanding targets. Justin hits a brick wall when his client takes a dislike to his customised version of the carrier-bag holder, while Lauren has a disappointing meeting with retail magnate Philip Green. Iain enjoys better results, managing to sell more than 1,000 helicopters - but not even this manages to impress the group's mentor, Peter Jones.
Kate Thornton hosts the live final from Tycoon Tower, where viewers will vote to decide who becomes Britain's next Tycoon. Which entrepreneur will win the profits of all the companies? The winner will walk away with hundreds of thousands of pounds.