Action Force is a brand of European action figures released in the 1980s that was based on the Action Man toyline. It was also used to introduce G.I. Joe: A Real American Hero toys to European markets. Inspired by the success of Hasbro's GI Joe relaunch at a smaller scale Palitoy relaunched their Action Man line as Action Force, first with it's own characters and mythology but eventually rebranding GI Joe figures from the US.