All Seasons

Season 1

  • S01E01 Chocolate

    • August 8, 2021
    • Channel 4

    Dawn French narrates a look at some of the fiercest rivalries between British chocolate bar manufacturers, revealing the lengths companies went to in a bid to make their product the nation's favourite. Featuring contributions from the brains behind the brands.

  • S01E02 Crisps

    • August 15, 2021
    • Channel 4

    Documentary about the biggest players in Britain's crisp industry, Smiths, Golden Wonder and Walkers, and how their rivalry has played out over the course of decades, adopting new flavours and marketing techniques to outshine one another.

  • S01E03 Biscuits

    • August 22, 2021
    • Channel 4

    Documentary about the rivalry between the biggest players in Britain's biscuit industry, uncovering stories of copycats, high court battles and cost-cutting in a fiercely competitive field where eight out of ten new products fail. Dawn French narrates an in-depth look at a world of Penguins, Clubs, Hob Nobs and Jaffa Cakes.

Season 2

  • S02E01 Ice Cream

    • September 18, 2022
    • Channel 4

    From Wall's and Lyons Maid to Mars, Haagen-Dazs and Ben & Jerry's, Jo Brand tells the nostalgic story of how we fell in love with our favourite frozen delights.

  • S02E02 Burgers

    • September 25, 2022
    • Channel 4

    Jo Brand lifts the lid on our love for burgers and the beef between the rivalries, from Wimpy, McDonald's and Burger King, to the modern players Honest Burgers and Meat Liquor.

  • S02E03 Sweets

    • October 9, 2022
    • Channel 4

  • S02E04 Sandwiches

    • October 16, 2022
    • Channel 4

    Jo Brand unwraps the nostalgic story of Britain's sarnie supremo, from the first MandS pre-packaged sandwich to Pret a Manger's revolution and the mass appeal of Subway and Greggs.

  • S02E05 Cereals

    • October 23, 2022
    • Channel 4

    Jo Brand tears open the story behind Britain's battle of the brekkie cereals, charting the rise and rivalries of our favourites, from Kellogg's and Weetabix to Deliciously Ella.

  • S02E06 Christmas Chocolate

    • December 6, 2022
    • Channel 4

    Jo Brand unwraps the naughty and nice stories of our favourite festive choccies and their annual battle to reign supreme, from Quality Street and Roses to Ferrero Rocher.