Elon Musk is suing advertisers over an X / Twitter 'boycott' which in addition to content and his own posts, is for many a bridge too far. Will courts find in his favour and will a drop off in users hurt the company overall? Katy Perry's comeback appears to have fallen flat, so what can be learned and how do you make a successful comeback? Lastly, Mr Beast. Shooting of the world's biggest gameshow which he's producing for Amazon is underway but it hasn't gone smoothly so far.