These are the original 1970 CBS promotional TV Spots, recovered from the archives, advertising the premiere of The Mary Tyler Moore Show.
The classic series begins its classic 7-year run in Mary's apartment. Mary Richards, a 30-year-old single woman, has left her long-time boyfriend, Bill, to be with her old friend, Phyllis Lindstrom, in Minneapolis. (Mary originally lived in Roseburg, MN.) Why did Mary leave Bill? After promising to her that he would marry her right after his internship at the hospital, he said, "Why rush into things???" Meanwhile, she's already having troubles with her new apartment--a bitter upstairs neightbor, Rhoda Morgenstern, insists that she owns Mary's apartment! Later, Mary goes on a job interview at WJM-TV's The 6:00 News for a secreterial job. Lou Grant, the boss, tells her that the job has already been filled, but he does say that the job of Associate Producer is open. Sure, it offers $10 less per week than the secreterial job, but Mary is fine. "If you can get off with $15 less per week, I'll make you Producer," he says. She declines, then goes on to meeting Ted Baxter, the ridicul
In the second-season premiere, after Mary Richards produces a "What's Your Sexual IQ?" documentary for the Six O'Clock News, Rhoda confesses to failing and Phyllis says that young Bess watched it. Phyllis calls on Mary to teach Bess the facts of life, but it turns out that Bess already had learned it from her friends. Meanwhile, the WJM-TV newsroom is shelled with phone calls responding to the documentary. According to Mary, more people are appalled by it than anything else.
Jack Cassidy guest stars as professional model Hal Baxter, who comes to visit his brother Ted at WJM-TV. Immediately, the two engage in a heated battle of sibling rivalry about EVERYTHING -- salaries, cars, & even women. In an effort to size up his brother, Ted claims that Mary is his girlfriend. Ted & Hal decide to go on a double-date with Mary & Rhoda. At the restaurant, Ted doesn't know any etiquitte, and it shows. Back at Mary's apartment, Ted & Hal arm wrestle before Hal decides to go with Rhoda up to her apartment to look thru magazines for his picture. Ted stays with Mary to make Hal think that he spends more time with his girl than he does. The next morning, Mary, who got no sleep last to night, falls asleep while typing. When Ted asks her for another double-date, she refuses. Ted feels beated and, when Hal comes in to WJM-TV, tells him the truth: he's not dating Mary. Hal admits to being a career slump and having a mole surgically installed. As the 2 walk out together
The writing and technical unions go on strike, leaving only Lou, Mary, and Ted in the newsroom. WJM-TV makes Lou be second cameraman on "The Chuckles the Clown Show". Because an upset Murray is on strike, Mary has to write the news stories. They are terrible, and when Lou criticizes them, she starts crying. Things take a turn for the worse: Ted's union strikes, and Lou has to fill in as anchorman! On his first brodcast, he has "clammy hands", and he bombs. At a local bar, Murray, Gordy, & Mary share a laugh over this. After drinking before his 2nd brodcast, he is "as cool as a cucumber"--that is, until he falls asleep at breaktime. Herb fills in for Lou for the rest of the brodcast. The next day, the unions come to an agreement, and everything goes back to normal. Rhoda Morgenstern & Phyllis Lindstrom do not appear in this episode.
Out of pity for Ted, Mary invites him & Georgette over for brunch. While he as an onion ring in his mouth, he proposes to Georgette...again. When, for the first time, Georgette says no, she & Ted have a talk and decide they want to get married now. They invite all their friends: Lou, Murray (with mud on his sweatshirt from his son's football game), and Sue Ann (who, in a spectacularily comedic enterance, brings a veil, flowers, and rice, among several other things). Ted's mom can't make it (she's washing her hair), but the incompetent minister comes straight from his tennis match. Best man Lou helps Ted calm his wedding day jitters. When the minister asks Ted if he takes Georgette to be his lawfully wedded wife, he pauses for a moment. Finally, with a smile on his face, he says, "I do." When they are pronounced husband & wife, Sue Ann sings the wedding march...very poorly, of course. Once the wedding ends and Lou, Murray, & Sue Ann leave, Ted asks, as if nothing had happened,
WJM-TV has some personnel changes in the executive department (again), and everyone except Ted Baxter is fired. The new station manager wants to see the WJM News the highest-ranked in Minneapolis, and for some reason feels that Ted can help him make it happen. (Seems a little odd, eh?) The gang says goodbye to each other in the form of a long, hard cry. Mary thanks them all for being her surrogate family, and Lou finally sentimentally says, "I cherish you people." They bravely march out the office doors singing, "It's a long, long way to Tipperary." At the last moment, Mary leans back through through the WJM-TV doors and turns out the light. So long, WJM-TV.
Produced by Danny Gold and Matthew Asner (son of Ed), the documentary interviews practically every surviving member of the MTM team (Ted Knight and writer Lorenzo Music had both since passed away). Gold and Asner dig deep into the creative process, focusing on the development of the show and the team's difficulty in dealing with the CBS brass, who fully believed they had a real disaster on their hands.
With each glance and every little movement, the cast of The Mary Tyler Moore Show captivated television audiences every Saturday night for seven seasons. No one had ever seen a character like Mary Richards on television before when the show hit the airwaves in 1970. She was a modern, independent, career-driven, 30-something single woman trying to make it on her own. When we first met Mary, she had just moved to Minneapolis, Minnesota, and landed a job at WJM-TV, the lowest-rated news station in town. With help from a legendary cast of characters, television history was made. Ed Asner played Lou Grant, the hard-nosed news director with a soft spot for Mary. Gavin MacLeod brought sweet but sarcastic newswriter Murray Slaughter to life on the small screen. Actress Betty White sauced up the screen as sassy and sex-crazed Sue Ann Nivens. Ted Knight played hilarious, dim-witted, egomaniac anchorman Ted Baxter, who was in love with sweet, naïve Georgette, portrayed by Georgia Engel. At home, Mary's man-crazy best friend, Rhoda Morgenstern, played by Valerie Harper, was always dropping in. Together, they were forced to deal with busybody landlord, Phyllis Lindstrom, played by Cloris Leachman. After seven award-winning seasons, the lights went out at WJM-TV. Now, the cast of The Mary Tyler Moore Show is reuniting on Oprah's stage—Mary, Lou, Murray, Sue Ann, Rhoda, Phyllis and Georgette are all here!
During an era that showcased actresses in roles as young wives and mothers, The Mary Tyler Moore Show revolutionized the image of women on TV. This 2-hour special presentation looks back at the show's disastrous beginning, which nearly led to the firing of the writers, and learn how a lone CBS executive recognized the show's potential and put together the unforgettable cast that included Ed Asner, Cloris Leachman, Valerie Harper, Ted Knight, Betty White, and Gavin MacLeod.
A retrospective of The Mary Tyler Moore Show hosted by Mary Tyler Moore who conducts one-on-one interviews with surviving cast members Ed Asner, Valerie Harper, Gavin MacLeod, Georgia Engel, Betty White and Cloris Leachman, to reminisce about their time together on the show and featuring a montage of clips from past episodes. A special tribute segment to the late Ted Knight is also included with memorable scenes highlighting his character as Ted Baxter.[
A 20th anniversary retrospective of The Mary Tyler Moore Show (hosted by Mary Tyler Moore) featuring a compilation of clips from the show's memorable moments and a reunion with co-stars Ed Asner, Georgia Engel, Valerie Harper, Cloris Leachman, Gavin MacLeod and Betty White. Mary introduces clips highlighting each of the show's individual characters, after which cast members comment on their character's specific traits and quirks. The cast also pays tribute to the late Ted Knight (who died in 1986) for his portrayal of TV anchor Ted Baxter. The special concludes with the teary-eyed cast watching the final moments from the series finale, "The Last Show".
Mary Richards-Cronin returns to her native New York City following the death of her Congressman husband in a rock climbing accident. Similarly, Rhoda Morgenstern-Rousseau returns to New York from Paris where she has just recently left and divorced her second husband, Jean-Pierre. Both Mary and Rhoda are trying to deal with their college-aged daughters. Mary’s daughter Rose is a student at New York University and Rhoda’s daughter Meredith is pre-med at Columbia. They now face the challenges of motherhood and reestablishing their careers in a very difficult time.
Not only did Mary Tyler Moore “turn the world on with her smile,” as her show’s theme song declared, she also influenced a generation of women to become more independent and to pursue successful and fulfilling careers. Moore’s own 50-plus-year career has spanned award-winning films and Broadway shows, as well as two beloved television series that broke ground and continue to entertain viewers. This one-hour special includes highlights from a recent interview with Mary Tyler Moore, tributes from her co-stars and clips from iconic moments throughout her career. The program looks at her breakthrough role on The Dick Van Dyke Show, her iconic turn as TV's first independent career woman on The Mary Tyler Moore Show and her Academy Award-nominated work on Ordinary People. In addition to the interview with Mary, the program includes comments from Betty White, Ed Asner, Valerie Harper, Cloris Leachman, Gavin MacLeod, John Amos, Carl Reiner and Dick Van Dyke. Plus, Oprah Winfrey agreed to a special interview in which she recounts Mary Tyler Moore's critical role in inspiring Oprah — and millions of other women in the 1970s.
WJM-TV has some personnel changes in the executive department (again), and everyone except Ted Baxter is fired. The new station manager wants to see the WJM News the highest-ranked in Minneapolis, and for some reason feels that Ted can help him make it happen. (Seems a little odd, eh?) The gang says goodbye to each other in the form of a long, hard cry. Mary thanks them all for being her surrogate family, and Lou finally sentimentally says, "I cherish you people." They bravely march out the office doors singing, "It's a long, long way to Tipperary." At the last moment, Mary leans back through through the WJM-TV doors and turns out the light. So long, WJM-TV.
CBS one-hour special celebrating the career of actress Mary Tyler Moore. This tribute aired the day after the actresses death.
"How will you make it on your own?"
"Who can turn the world on with her smile?"