Mark Dolan plays host while team captains Micky Flanagan and Mark Watson are joined by Sean Lock, Miles Jupp and two ad industry insiders for the third show. The theme is toys, and the teams face questions about classic ads from the past and present and are challenged to shoot their own adverts, which will be judged by the studio audience.
In the fourth show the ads are themed around public information films, and Micky and Mark are joined by Lorraine Kelly and comedian Josh Widdicombe.
In the fifth show the ads are themed around beer, and Micky and Mark are joined by Rufus Hound and Sarah Pascoe
In the sixth and final show of the series the ads are themed around cereal, and Micky Flanagan and Mark Watson are joined by Countdown co-host Rachel Riley and comedian Chris Ramsey.