What you heard is that United booted two girls from a flight just for wearing leggings. Here's what ACTUALLY happened. According to Shannon Watts, the founder of Moms Demand Action, a United gate attendant rejected two passangers for wearing leggings. Watts kicked up a social media storm and before long, tens of thousands were vowing to boycott United -- based on nothing but second-hand account of a story they didn't know the full context of. In reality, the two girls are related to United employees, and as such they get a perk called "Pass Rider". Refered to by airlines as "non-revs", short for "non revenue", pass riders travel for a massively reduced price; the catch is that they have to conform to a certain dress code. This is standard practice by nearly every airline that offers such a perk. Didn't matter for the Twitter mob, though!