Hank Bulger inherits his father's fashion business, The House Of Bulger, and Alexandra Bulger, his sister, thinks she's met the one in Hank's arch rival, Heuston Crabbe.
Heuston Crabbe steals the top model from The House Of Bulger, and Alexandra gets engaged to him. Meanwhile, Joybell continues to cheat on George with different men.
When Heuston Crabb tries to foil The House Of Bulgers first intra-club "match", he unscrews the wrong bolt and sends Alexandra Bulger, his fiancée into a coma, and then lies about her signing off her shares in The House Od Bulger to Heuston.
Heuston Crabb plants a mole in The House Of Bulger trying to get a compromising picture, but finds something a little more jucier, in Hank Bulger helping Joffa after he got stuck in a desk, leading to a very compromising picture of Hank and Joffa.
As Heuston and Alexandra's wedding draws nearer, Hank tries to break it up, but when Alexandra seems to be coming out of her coma, Heuston makes sure she stays unconscious.
Round 1 of the fashion season: The House Of Bulger VS The House Of Crabbe. It's on as Hank and Heuston go head-to-head, but when all of Bulger's male models are out of action, Hank steps into the ring.