It's the start of the summer season back at the Grosvenor Hotel in Torquay. After a long, lean winter, finances are at rock bottom and hotel manager Mark faces the toughest challenge of his life: to stop the doors closing on the business forever. His bums on beds formula hasn't worked and only a radical approach can save the failing hotel now. In true eccentric style, Mark has come up with a master plan: his self-described three-star, bucket-and-spade hotel is going upmarket, catering to the 'Guardian readers - the people with money'. Cue more madness and mayhem as Mark and his team try to lure in posh guests and keep them happy over another busy summer season. Mark's first step towards attracting posher guests and their disposable dosh is through special events. Feisty reservations manager Alison is not convinced by Mark's new snobbish aspirations but is soon swept along in his maverick mission.