With 14 years behind the counter at a video store, Derek de Vreugt has experienced firsthand the way people’s viewing patterns change. In recent years widespread piracy has reduced the popularity of latest release movies, and binge viewing of box sets and television series has emerged from a fringe activity to a mainstream one. For Derek it has been clear that audiences have desired serialized viewing experiences for some time, and it was only a matter of time until the entertainment industry seized on the opportunity that existed.