Evan and a panel of guests from the worlds of electronic components, online groceries and information technology discuss the exacting science of business logistics. The panel also discusses customer service. Just how high should a company aim in trying to satisfy its consumers? Evan is joined in the studio by Tim Steiner, co-founder and chief executive of online supermarket Ocado; Nick Wilson of Hewlett-Packard UK; Ian Mason, chief executive of electronic components company Electrocomponents.