A high-strung executive chef, a creatively frustrated film grip and an entrepreneurial mom compete to get their snack products on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook insists on hand-chopping her vegetables only to have an accident that almost puts her out of commission! After reformatting their recipes, the cooks' dishes are presented to a focus group of college kids who must decide which two snacks have the potential to become the next American obsession.