This episode get a little more luxurious. There was a time when we could only dream of having life's little luxuries on a regular basis. They used to only be afforded for special occasions like birthdays or Christmas. And then the supermarket own brands changed the game. Now we can get extra creamy chocolate, Wagyu beef, expensive French perfume and even champagne on a daily basis. And they are not here to just make up the numbers. They are rivalling and sometimes beating the big-hitting luxury brands out there.