The licensing of florists in Louisiana is used to analyze the incentive structure that often underlies regulation. The license requirements are a barrier to entry for new florists and a form of protection for existing florists. Mike Rome from the Louisiana State Florists Association addresses the need for the licensing requirement. He claims the consumer is protected and will receive a better product because of the requirements. Monique Chauvin, an unlicensed florist who has been in business for more than ten years, disputes this claim.