What do t-shirts, cushions, and milk have in common? They are all produced by the Daisen Dairy Agricultural Cooperative in Tottori Prefecture. This unique, 70-year-old group is one of the few agricultural coops in Japan dedicated to the dairy industry whose membership includes every dairy farmer in the prefecture. The milk they produce has a reputation for flavor and quality. But the coop’s members are focusing on the future to ensure that the local dairy farming tradition continues to flourish.