Secrets of the Superbrands

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.

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  • TheTVDB.com Series ID 248826
  • Status Ended
  • First Aired May 17, 2011
  • Recent May 31, 2011
  • Airs Tuesday,
  • Network BBC Three
  • Average Runtime 50 minutes
  • Genres Documentary
  • Original Country Great Britain
  • Original Language English
  • On Other Sites TheMovieDB.com
  • Episode Screenshot Format 16:9 Screencap
  • Favorited This series has been favorited by 12 people.
  • Created May 17, 2011 by
    Administrator admin
  • Modified May 17, 2011 by
    Administrator admin
Season From To Episodes
All Seasons
Specials 0
Season 1 May 2011 May 2011 3
Unassigned Episodes 0
Season From To Episodes
Unassigned Episodes 3
Absolute ordering places all episodes in a single ordered season. This is generally used for anime.
Season From To Episodes
Season 1 0
Unassigned Episodes 3

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