Miyajima, an island 30 km around in the Seto Inland Sea, is known as one of the 3 most beautiful spots in Japan. It has been thronging with more than 3.4 million tourists a year ever since the Itsukushima Shrine was registered as a World Heritage Site. Worshiped as a sacred isle since ancient times, this is a place of rich nature, food culture and other diverse customs and traditions.