So great is worldwide love for Scotch whisky, many countries have begun making their own versions. It represents a threat to Scotland's dominance of the market. Presenter David Hayman travels to meet some of these rivals. His journey begins in Norfolk, where he encounters the thriving English Whisky Company. He visits Japan, learning of that great country's whisky culture, and then Tasmania, a world whisky hotspot. In Europe, Sweden represents cutting-edge trends and impassioned appreciation of the amber nectar. Finally, there is time for reflection on the future and status of this totem of a drink.