Football’s numbers have exploded in the last 12 months. The Matilda Effect is real. So too the Socceroo effect to a lesser extent. Boys and girls continue to flock to the sport. But there’s a problem. Clubs, mostly run by volunteers, are at capacity, turning players away, struggling to accommodate the ones they have in a facilities sense, and also coaching. How do we navigate a way forward in a complex system to keep these kids playing the game, and falling in love with it?