In the past few years, influencers across platforms such as YouTube, TikTok and Instragram have become incredibly popular, and there's no sign that they're going away anytime soon. Whether it's fun creators like Logan Paul, MrBeast, and Lele Pons, beauty influencers like James Charles, Kylie Jenner and Huda Kattan, or even general lifestyle vloggers, they have millions of followers and legions of devoted fans. The parasocial relationship between creator and audience has had some unhealthy effects though, where someone's desire for wealth, status and companionship is exploited by corporations and marketing, turning influencers into yet another way to sell people products, and by extension a happier life - one which may never be attainable for most.