Rapper DMX and siblings Joaquin "Waah" Dean, Darrin "Dee" Dean and Chivon Dean enter the music industry with a New York City street hustle approach to form Ruff Ryders Entertainment.
The LOX signs with Bad Boy Records, and after time in prison and the passing of his grandmother, DMX gets a deal with Def Jam and releases his breakthrough album "It's Dark and Hell Is Hot."
DMX releases three albums in less than two years and faces the pressures of fame, and Eve joins the Ruff Ryders roster with a fresh musical perspective.
The LOX get out of their record deal with Bad Boy, Ruff Ryders and Cash Money team up for a chaotic tour, life on the road takes a toll on Eve, and DMX's acting career takes off.
Darrin "Dee" Dean's accident rocks the label, DMX leaves Def Jam, and Joaquin "Waah" Dean focuses on the next generation of artists and expanding Ruff Ryders' lifestyle brand.