Sold - The Eircom Shares Saga is a cautionary and timely tale of how the hope and enthusiasm of the Telecom Éireann flotation in 1999 ended in disaster, piles of debt, and losses for the average citizens who dipped their toes into the stock market. It’s a story given contemporary relevance by the emergence of the National Broadband Strategy and all of its attendant frustrations. The documentary is an ensemble piece featuring characters from every walk of Irish life who all shared in what ultimately proved to be a collective economic folly in the summer of 1999, one with far reaching consequences for the state of telecommunications in Ireland in the twenty first century.