Ireland's Mad Men were a brash new breed of advertisers who emerged in the 1970s and imported the seductive tricks of a trade born among the so-called "Mad Men" of New York's Madison Ave adding a uniquely Irish twist. Narrated by Dave Fanning and told by the Mad Men themselves and illustrated by hugely nostalgic ads from this "Golden Age" of Irish advertising, Ireland's Mad Men takes a look at the high-octane, drink and smoke-fuelled lives of a number of young bucks whose frenetic creative and commercial activity played a huge role in turning the nation's self-image around and setting us up for the Celtic Tiger.