Rhett & Link seek to bridge traditional divides in half mountain folk, half hippie Asheville, NC. On the hippie side stands Carol Motley, whose natural burial business merges composting and funeral services. She enlists Rhett and Link to help reach both the environmentally and budget-conscious. But while looking for inspiration, things get testy between the guys when during a product test, Rhett buries Link alive. After Rhett's dramatic exhuming, the Commercial Kings prove that whether green or red, after we pass we're all the same.