Commander Rick explores the wonders of marketing with his guests: Simpsons creator Matt Groening, with show producers James L. Brooks and Sam Simon; Kevin Eastman, co-creator of The Teenage Mutant Ninja Turtles; horror writer Peter Straub, author of Koko and Ghost Story; Batman creator Bob Kane; Robocop 2 screenwriter Frank Miller; fantasy writers Terry Brooks and Guy Gavriel Kay; Will Eisner, creator of The Spirit; Wild Cards creator George R.R. Martin; writer Jack Vance reminisces about his friend, Dune creator Frank Herbert; married writers Spider and Jeanne Robinson; and Bill Marks of Vortex Comics, Jim Baen of Baen Books and Fabian Nicieza of Marvel Comics. Rick spoofs the Home Shopping Network, Calvin Klein's Obsession commercials and American express.