Home / Series / PBS Idea Channel / Aired Order / Season 3 / Episode 22

What is a tweet worth? #ALSIceBucketChallenge

By now, EVERYONE knows about the Ice Bucket Challenge (unless you've somehow avoided contact with the internet for the past month). While it has been incredibly successful in terms of dollars raised, lots of the videos fail to mention donations, and many people question the value of the campaign. Are these videos "slacktivism", helping only superficially with a cause? What value do our social posts really have?

English
  • Originally Aired August 27, 2014
  • Runtime 10 minutes
  • Network YouTube
  • Created August 31, 2014 by
    Administrator admin
  • Modified August 31, 2014 by
    Administrator admin
Name Type Role
Mike Rugnetta Writer
Morgan Crossley Director