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The Game Design of Tinder & Online Dating

With 50 million active users, Tinder seems to be doing something right. As online dating continues to surge in popularity, we couldn't help but notice the similarities between dating and gaming. After all, the act of mating is one of the oldest forms of competition, and if you look closely, also shares some of the basic behaviors of play. So how do the creators of Tinder use game mechanics in designing this digital mating ritual?

English
  • Originally Aired December 23, 2014
  • Runtime 10 minutes
  • Content Rating United States of America TV-G
  • Network YouTube
  • Created March 30, 2015 by
    Administrator admin
  • Modified March 30, 2015 by
    Administrator admin