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The Game Design of IKEA

WHY DOES IT FEEL SO GREAT to walk through an IKEA? In fact, it feels a lot like beating a videogame, complete with awards in the form of delicious cinnamon rolls once you make your way through the bowels of the warehouse level. And the whole main floor is a maze, filled with specific themed areas and… WAIT, IS IKEA A VIDEOGAME?

English
  • Originally Aired November 18, 2014
  • Runtime 10 minutes
  • Content Rating United States of America TV-G
  • Network YouTube
  • Created March 30, 2015 by
    Administrator admin
  • Modified March 30, 2015 by
    Administrator admin