Home / Series / Panorama / Aired Order / Season 2011 / Episode 52

The Truth About Supermarket Price Wars

With their price drops, roll-backs, brand matches - as well as that old firm favourite, the two-for-one offer - our leading supermarkets are doing battle for our cash. They claim their price war is good news for shoppers in these tough times, but are their money-saving offers all they seem? Sophie Raworth takes her trolley round the aisles of Britain's biggest supermarket chains and reveals some nasty surprises at the checkout.

English
  • Originally Aired December 5, 2011
  • Runtime 30 minutes
  • Content Rating United States of America TV-PG
  • Production Code b017yvfp
  • Network BBC One
  • Created February 4, 2012 by
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  • Modified March 25, 2024 by
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