Larry heads to the modern day "black gold rush" in Williston, North Dakota and sees how the recent oil boom has changed this small town. The Cable Guy gets deputized by the Sheriff's department and heads out to help keep the peace. Larry also gets a feel for the true "Roughneck" life as he visits a man camp, works in a local diner and even hits up the job placement center in search of a job that could get him near an oil rig. Finally, Larry finds how the entrepreneurial spirit of America has created the boom within the boom.