What we usually classify today under the phrase "hillbilly culture" is something that is beginning to emerge amid the Paulista Mamluk of the early colonial centuries, who lived in poor and rustic villages, practiced "coivara" agriculture, spoke the so-called "language". "hunted Indians and pursued quilombolas. These were people who, though surrounded by the merchant spirit, led an almost tribal life of Tupi form and background. And that, from the discovery of our gold deposits, it spread from São Paulo to Minas Gerais. When the splendors of the gold of Minas Gerais fell to sporadic glows, came the stagnation - and even regression - of the south-central part of the country. Poverty culture. Equilibrium is achieved in a variant of rustic Brazilian culture, which crystallizes itself as a rustic cultural area. "It is a whole way of life that" spreads, after all, the Portuguese language, throughout the Center's forest and natural fields. -South of the country, from Sao Paulo, Espirito Santo and Rio de Janeiro state, on the coast, to Minas Gerais and Mato Grosso, extending over neighboring areas of Paraná "(Darcy Ribeiro). Basically" rustic "will still , the coffee culture and it is the expressive acts of this cultural area, stereotyped caricaturally in the figure of "jeca armadillo", that will be the theme of the Brasil Caipira program.