The Second Amendment has made the United States the world’s largest firearms market. While gun ownership in every other country is a licensed privilege, in America, it’s a constitutional right. In the simplest terms, the American civilian market is the most coveted and lucrative prize for gun manufacturers and dealers anywhere. Any gunmaker that captures a fraction of this market earns more than they would from any government, military, or law enforcement contract. But the gun business is unlike any other. With tens of thousands of different models offered in various configurations, trims, and calibers, pricing is opaque and knowledge is fragmented. Every firearm is like a stock, which goes up or down based on supply and demand for that specific model. In this low-information industry, successful dealers and stores must wield intuition, knowledge, and relationships to predict and stock what customers will want to buy.