The price of a colour licence has risen to a record nine pence a day - almost as much as a newspaper. And yet, they say, it's not enough. The BBC faces the worst crisis in its history. While ITV is making handsome profits, the Corporation is cutting back programmes, making do with old equipment, losing and laying-off staff. And next year it will get worse. In a special report, Man Alive examines some facts about television advertising, commercial efficiency, BBC bureaucracy and public attitudes to the box. It asks whether other ways should be found of paying for the Corporation, or whether it is just up to Auntie to improve her housekeeping and content herself-and the viewer - with a much reduced service.