Filipinos comprise the second largest Asian American population nationwide (and the largest in California), but whose cuisine is relatively unknown. We explore this phenomenon with PJ Quesada, whose grew up working in his grandparents’ Filipino food factory and is now founder of the Filipino Food Movement, as we feast at his buddy Tim Luym’s global-Filipino restaurant, Attic. In Los Angeles, we visit Kristine de la Cruz, who is introducing Filipino flavors like ube with her unusual bakery, Crème Caramel. Back in NY, we meet Nicole Ponseca, an advertising executive who left her Madison Ave life, and her husband Chef Miguel Trinadad, to give voice to Filipino culture through food; their restaurants, Maharlika and Jeepney, are now on every foodies’ “must-try” lists and we sit down to “Kamayan” with Chef Susur Lee. Food is a powerful way for Asian cultures to give voice to tradition, and we see a new generation that is embracing this loud and clear.