For a century society has bullied and shamed people into trying to lose weight, without much result. Now, a seemingly accidental discovery by Danish pharmaceutical company Novo Nordisk may be the first weight loss drug that actually works. People are hailing semaglutide, marketed under the names Ozempic or Wegovy, as a miracle weight loss drug — but it comes at a cost. One clear winner is the Danish economy, as semaglutide has shot Novo Nordisk into the stratosphere as the most valuable company in all of Europe.