After a lengthy period of silence, the marketing blitz for Cyberpunk 2077 got off to an incredible start in June 2018, courtesy of an E3 presentation that would fuel years of hype and millions of pre-order purchases. Not even multiple delays and an eventually admitted lack of transparency could curtail interest, not when the neon-drenched streets of Night City and a Keanu Reeves-starring narrative seemed so enticing.