Newspapers

How Do You Sell Newspapers – The panel looks at the challenges involved in selling a product many people think is dying. What were the values of the newspaper brand in earlier decades and what do they have left to sell? We also look at Shoppable Movies – Target USA has just released Falling For You, an online romantic comedy starring Kristen Bell, written and directed by Mad Men alumni. Viewers can click on hundreds of products in the movie, ordering them while they watch. What does this mean for advertising? And retail?